Have you ever found yourself daydreaming about being your own boss while sitting at your desk job? Or perhaps you've already been contemplating entrepreneurship but aren't sure which direction to take. In my book How to Start a Business, I explore various entrepreneurial paths, and today I want to share why starting a local, brick-and-mortar business might be the most strategic first step in your entrepreneurial journey.

Finding Your "Why"

Many aspiring entrepreneurs focus exclusively on financial gain, but here's the truth: your business will likely cost you more money than it makes, at least initially. Unless you persist for several years, you probably won't see significant monetary success.

This is precisely why you need a compelling emotional reason—a strong "why"—to keep pushing through the inevitable challenges. For me, that motivation comes from my family and a love for exploring different cultures. While I may not have a burning passion for the specific service my business provides, I'm driven by my love for the business process itself and my desire to pass that knowledge to my children.

"Find your why and hold onto it initially; the money will come later. Business is a lifestyle."

Local vs. Online: The Counterintuitive Advantage

In today's digital age, starting an online business seems like the obvious choice. After all, e-commerce platforms require minimal investment and can be set up in a day. You can even operate without inventory through dropshipping models. It's undeniably convenient.

But this convenience creates a significant drawback: extreme competition. When you launch an online store, you're competing against millions of similar businesses worldwide. The very low barrier to entry that makes online business attractive also leads to market saturation.

The Hidden Advantage of Difficulty

The greatest challenge of local business—how difficult it is to establish—ironically becomes its greatest strength. Your competition cannot casually set up shop from their couch with a few hundred dollars. They must be as committed and determined as you are.

This is especially true in blue-collar industries. The physical demands of these businesses deter many potential competitors, giving those willing to embrace the challenge an inherent advantage.

Local Business: Far From Obsolete

If you're wondering whether local business is still relevant in our digital economy, just look around you. Who maintains the landscape along your city streets? How does food reach your grocery store? Where do you take your car when it needs repairs?

These essential services are all provided by local businesses—many of which generate millions in revenue while serving just their immediate communities. The potential for profitability in local enterprise remains enormous.

Strategic Stepping Stone

Even if your ultimate dream is to create an internet-based empire, consider starting with a small local business first. The comprehensive understanding you'll gain about business fundamentals, customer relationships, and operational challenges will prove invaluable when you eventually expand into online ventures.

Many successful digital entrepreneurs began with traditional business models that gave them the knowledge and capital to innovate online. Your local business could be the foundation that supports your broader entrepreneurial ambitions.